Joseph Ashford Ellis is the founder and CEO of the successful investment company K4 Global, based in Bournemouth, UK. Ashford is a testimony that clear and consistent communication can ensure a company’s steady expansion and growth. Communication can make or break a company. Joseph Ashford Ellis admits that communication not only involves being transparent and using precise wording but also entails being consistent and tenacious. He insists his employees maintain regular contact throughout the entire day. At first, this may not make sense to some employees. Still, with time, they come to appreciate how this technique to saves the team from confusion. Ashford also encourages his team members to voice their opinions and ask questions regularly.
Joseph Ashford Ellis shuns the typical pyramid structure of most businesses. Ashford prefers a collaborative environment to encourage better communication with each team member. The K4 Global founder makes it a routine to conduct one-on-one sessions with each employee as a kind of check-in. In these check-ins, he discusses his expectations with them and gives feedback on where they are in regard to those expectations. This encourages accountability and purpose in every employee and more
The CEO based in Bournemouth expects his employees to extend this same communication standard to K4 Global’s clients. Ashford discourages his employees from using technical jargon or answering questions preemptively when communicating with clients. He insists that clients should understand everything that goes on. As a result, their clients feel well informed and attended. Ashford also reminds his employees to listen proactively to the client’s concerns to offer them the best possible outcomes.
Good communication means not shying away from being vulnerable. Joseph Ashford Ellis went through a difficult childhood, which led him to be diagnosed with PTSD. He is not afraid of opening up about his mental health struggles with his team members. He does this to encourage his employees to ask for help when they need it. Joseph Ashford’s communication techniques have helped him scale his company to world-class level.